Post by account_disabled on Dec 20, 2023 18:36:02 GMT 10
Internal data The data can be internal. It can enable better proximity, better service, better customer knowledge. It can be marketing, but it can also be linked to industrial processes, logistics, etc. Internal data and customers are not my job. There are hundreds, if not thousands, of companies and start-ups seeking to position themselves in this market to capture value. Some have raised huge funds. It is a “red ocean” market. And external data This data is harder to capture. I'm not saying this because it's my business, but because there are significantly fewer players on the market. And that by definition it is not data that comes internally or from the company's customers.
Here, I'm talking about data marketing, data which will make it possible to Email Data improve customer knowledge and therefore performance. We collect a lot of data. This data is cleaned, sorted, segmented and analyzed. As such, if I stop there, no client will be able to use it or do anything with it, no matter how rich and detailed it is. We use very powerful, public tools that anyone can access. We do not have our own tools, but we have a methodology, which is refined for each customer case. We use these tools for something other than what they give to their customers. Our role is not limited to collecting, cleaning, sorting and analyzing data.
Our value lies essentially in the interpretation we make of it and in the very concrete actions that we are able to recommend to our clients. Customer benefits: what is data used for? Our job is therefore data marketing. This is “market” data. What we learn from the data we collect will help our clients better understand their markets. I don't pretend to teach a client anything about their market, but I know that often I can teach them about their online market . Few managers are aware of it, but online reality and offline reality are not the same. After 10 years, I am even convinced that there is more to take from an online world to apply it offline than the reverse.
Here, I'm talking about data marketing, data which will make it possible to Email Data improve customer knowledge and therefore performance. We collect a lot of data. This data is cleaned, sorted, segmented and analyzed. As such, if I stop there, no client will be able to use it or do anything with it, no matter how rich and detailed it is. We use very powerful, public tools that anyone can access. We do not have our own tools, but we have a methodology, which is refined for each customer case. We use these tools for something other than what they give to their customers. Our role is not limited to collecting, cleaning, sorting and analyzing data.
Our value lies essentially in the interpretation we make of it and in the very concrete actions that we are able to recommend to our clients. Customer benefits: what is data used for? Our job is therefore data marketing. This is “market” data. What we learn from the data we collect will help our clients better understand their markets. I don't pretend to teach a client anything about their market, but I know that often I can teach them about their online market . Few managers are aware of it, but online reality and offline reality are not the same. After 10 years, I am even convinced that there is more to take from an online world to apply it offline than the reverse.