Post by account_disabled on Feb 25, 2024 14:22:21 GMT 10
Currently, Google offers 3 ways to do remarketing: Remarketing Lists for Search Ads (RLSA) Dynamic Remarketing Campaign Display Remarketing Remarketing Lists for Search Ads Remarketing Lists for Search Ads (RLSA) is a remarketing tool from Google. The tool allows you to directly target people who have previously visited your website in their search results. For a long time, you could only use the Display Network to remarket to people, and so you were missing out on one of the most important benefits of remarketing. One of the easiest ways to get started with RLSA campaigns is to copy 10-20 of your highest performing ad groups into a new campaign.
In your new campaign, you set your remarketing audience as per your need and set the same audience as negative in your old campaigns. This is the basic thing to do to start RLSA campaigns. For more detailed information, you can read my friend Taylor Chinese Singapore Phone Number List Jordan's article on RLSA campaigns. remarketing What are the benefits of remarketing? More general keyword targets Bid higher than your normal campaigns Offers special incentives for repeat buyers Targets More General Keywords With regular search campaigns, you can interpret the intent behind the search just by looking at the keywords used.
So, to be sure that you can manage to get a high return on investment rather than wasting your money, you need to use very specific keywords. With RLSA campaigns, there is a second variable you can use – The fact that your users have already visited your site before and are therefore more inclined to purchase. Previously, you used certain keywords like “large cotton bath towels” just because your store specialized in that product; but now you can use more general keywords like: bath towels buy towel cheap towels Considering that the person searching for these patterns has visited your site before and is interested in your products, these keywords suddenly became relevant.
In your new campaign, you set your remarketing audience as per your need and set the same audience as negative in your old campaigns. This is the basic thing to do to start RLSA campaigns. For more detailed information, you can read my friend Taylor Chinese Singapore Phone Number List Jordan's article on RLSA campaigns. remarketing What are the benefits of remarketing? More general keyword targets Bid higher than your normal campaigns Offers special incentives for repeat buyers Targets More General Keywords With regular search campaigns, you can interpret the intent behind the search just by looking at the keywords used.
So, to be sure that you can manage to get a high return on investment rather than wasting your money, you need to use very specific keywords. With RLSA campaigns, there is a second variable you can use – The fact that your users have already visited your site before and are therefore more inclined to purchase. Previously, you used certain keywords like “large cotton bath towels” just because your store specialized in that product; but now you can use more general keywords like: bath towels buy towel cheap towels Considering that the person searching for these patterns has visited your site before and is interested in your products, these keywords suddenly became relevant.