Post by zahidislam on Mar 13, 2024 13:54:14 GMT 10
There is no point in denying it, indeed today we are the bearers of new confirmation in this regard: Facebook is a fundamental channel in travel and hotel marketing. It proves to be extremely versatile for conveying effective strategies on multiple levels, especially if you are able - you or the digital experts you rely on - to read between the lines, analyzing the data provided by your social networks with the most suitable tools . Despite the growing rise of Instagram (also signed by Zuckerberg) and Snapchat among very young people and the increasingly widespread diffusion of Pinterest among some segments of the public, the blue social network reaffirms its hegemony as the most effective targeting tool in hospitality . In support of this thesis, eMarketer reports concrete and wide-ranging data: let's analyze them together.
Sojern's study According to a survey by Sojern, Facebook Australia Phone Number continues to be the most effective advertising platform for targeting new audiences and promoting brand awareness in the hospitality industry. These are the main assumptions reached by the research conducted by the travel advertising platform Sojern, which interviewed hotel marketing staff around the world. In particular, the analysis covered structures belonging to six hospitality segments : international luxury hotel chains, international mid-level chains, hotel groups, independent properties, guesthouses and shared homes. From the extensive survey, the company compiled the 2019 Report on Travel Advertising for Hotel Marketers , published in June, which describes the state of the art of advertising strategies adopted by hotel marketing experts. All the potential of Facebook Sojern's research surveyed respondents about how Facebook would be most effective in their marketing strategies.
An average of 32% said that Facebook proved to be the best performing tool for addressing a new target market . On the other hand, the survey numbers reveal another potential of the social network: 29% of independent properties consider it more effective in increasing brand awareness . 25% of international luxury hotel chains hold the same opinion. When interviewed about the advertising budget invested on social media in 2018 compared to 2019, three-quarters of marketers said they had used Facebook ads in 2018, and over 63% said they intended to do so this year. 43% said they used Facebook Dynamic Ads for travel in 2018, versus 54% who said they planned to adopt them this year. Similarly, 39% said they used Facebook Stories last year, compared to 46% who planned to do so in 2019. Regardless of the methods and the different percentages, one fact stands out clearly: in all six hotel segments analyzed, Facebook ads were the most popular social channel last year.
Sojern's study According to a survey by Sojern, Facebook Australia Phone Number continues to be the most effective advertising platform for targeting new audiences and promoting brand awareness in the hospitality industry. These are the main assumptions reached by the research conducted by the travel advertising platform Sojern, which interviewed hotel marketing staff around the world. In particular, the analysis covered structures belonging to six hospitality segments : international luxury hotel chains, international mid-level chains, hotel groups, independent properties, guesthouses and shared homes. From the extensive survey, the company compiled the 2019 Report on Travel Advertising for Hotel Marketers , published in June, which describes the state of the art of advertising strategies adopted by hotel marketing experts. All the potential of Facebook Sojern's research surveyed respondents about how Facebook would be most effective in their marketing strategies.
An average of 32% said that Facebook proved to be the best performing tool for addressing a new target market . On the other hand, the survey numbers reveal another potential of the social network: 29% of independent properties consider it more effective in increasing brand awareness . 25% of international luxury hotel chains hold the same opinion. When interviewed about the advertising budget invested on social media in 2018 compared to 2019, three-quarters of marketers said they had used Facebook ads in 2018, and over 63% said they intended to do so this year. 43% said they used Facebook Dynamic Ads for travel in 2018, versus 54% who said they planned to adopt them this year. Similarly, 39% said they used Facebook Stories last year, compared to 46% who planned to do so in 2019. Regardless of the methods and the different percentages, one fact stands out clearly: in all six hotel segments analyzed, Facebook ads were the most popular social channel last year.