Post by account_disabled on Mar 6, 2024 19:07:17 GMT 10
Act as an external ambassador, establish the right structures and staff, and ensure that the appropriate culture and values permeate the business. To carry out this agenda, ceos must: 1. Make healthier diets part of the company's mission and values "The ceo's role is to set the company's mission and align everything with it, taking the business and shareholders with them," according to the ceo of an american food retailer. The first step in this process is to communicate a vision that makes improved nutrition a cornerstone of long-term business success . This vision, Country email list In turn, can guide the company's business to align with the company's mission. 2. Set the right tone and maintain it it is not enough for ceos to declare their personal commitment to change. The biggest challenge they face is that this commitment is not always reflected in discussions with business managers, buyers or sellers of the chain. As the ceo of a european food retailer noted: “when setting an agenda, ceos can sometimes move in one direction and buyers in another. “each one of them is trying to deliver different things, so it’s important that the right message gets through.” 3. Actively build the portfolio to achieve nutritional results gradually changing the portfolio can have a tremendous long-term impact, including on investors' valuation of a company.
Ceos need to look at their portfolio and see if it is too oriented towards unhealthy items and, if so, consider how they can change the portfolio both for the good of the consumer and for the long-term sustainability of the business,” the ceo added. From a multinational food and beverage manufacturer. 4. Set the right kpis and incentives they also emphasized the importance of setting the right incentives. One european retail ceo, for example, has had to reinforce to his commercial directors that it is okay to accept reduced profitability from product range changes and promotions aimed at improving the health of the overall offering. “set the right kpis to determine success, and not just around volume and sales growth ,” said another ceo. "It means profits could be lower initially, but it needs to be done." 5. Hold the right people accountable ceos also noted the need to appropriately resource and give responsibility to senior business leaders to champion change . One way ceos do this is through “double targeting” business activities with healthier options. “you need the right people,” commented the ceo of a european food retailer, “making them not only responsible for your business results, but also ambassadors for nutrition, so both factors drive your decisions.
Lead and motivate by personal example “ceos need to educate people about and advocate for healthier eating,” said one ceo. "They have to be personally passionate about the topic and pass it on to others . " as the ceo of a european food retailer added, “ceos are responsible for the products they sell and must ask themselves whether they are comfortable selling those products and the impact this mindset has on performance. "They have to take personal responsibility for it." 7. Amplify what works these leaders can make a difference by championing mechanisms to identify which initiatives work, both inside and outside the company, and then quickly scale those initiatives. In the uk, for example, 80 stores in london piloted a series of 21 healthy eating interventions through the healthier living partnership initiative, with a further 25 planned. Participating companies will now determine which pilots have the potential for impact at scale and support them in broader deployment. As the ceo of a consumer products maker explained, “for healthy eating initiatives to have an impact, they must begin with the end in mind: the intention to scale.